In Unboxing Bengaluru—the first ever deep-dive into the city—Malini Goyal and Prashanth Prakash ably unravel the city’s journey, and the ensuing social, behavioural, technological and consumptive changes. They look at why people are drawn to the city; how the cosmopolitan culture and multi-linguistic society gives it a distinct flavour; the parallel economies that have cropped up; how the influx of young workers have changed the city; and the fault-lines of unplanned and poorly managed growth over the decades.
Being the backdrop to this dramatic transition, Bengaluru has irrevocably changed. But the city has been through many avatars—as pensioner’s paradise, PSU capital, garden city, India’s Silicon city, pub capital. Once known for secure state and federal government jobs, it is now a buzzing startup hub attracting job-seekers from India and abroad. And, the new monikers will continue. From ed-tech to health-tech, mobility to EVs, Bengaluru is at the heart of the multiple shifts underway in the digital era.
Richly researched and vividly written, Unboxing Bengaluru is filled with absorbing vignettes, extensive reportage, and solid data. A fascinating book, and a must-read for anyone interested in understanding the city, and indeed, India.
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‘Bengaluru is not just a city. It is an incubator of dreams and innovations. This deeply researched book is a colorful portrait of how Bengaluru has emerged as a magnet for entrepreneurs and top talent who are shaping India’s rise as a global tech powerhouse.’
‘This book captures Bengaluru’s rise as a global city, how this growth is transforming its cityscape and the challenges it faces.’
‘Bengaluru is a tech hub, but it is also a city with a very different DNA. Entrepreneurs here don’t just show how to make money but also how to put it to good causes. This authoritative book uncovers what makes Bengaluru different and special—a facet not easily understood by many’
‘Much like the game of cricket, Bengaluru’s journey has been about grit, innovation and a passion to be the best. This book captures the essence of its winning spirit’
‘I’ve been in Bengaluru all my life, and I’ve seen it transform from a sleepy city to a global tech and startup hub. This book succinctly captures the amazing journey of Namma Bengaluru through beautiful stories. Everybody should know this story of Bengaluru, and this is the definitive book that tells the story’
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